Articles About Advertising and Promotion

Links to Car Wash Advertising, Marketing, and Promotion Articles

Jump To:
Auto Laundry News Articles
Modern Car Care Magazine Articles
Professional Carwashing & Detailing Magazine Articles

These are links to advertising and promotion-related articles that have appeared in Professional Carwashing & Detailing Magazine . To come back to this list you'll need to use your browser's "Back" button.

These articles are from issues starting with January 1995 and ending October 2002 - 82 issues.

Wash Package 101: How to Get More For Less
http://www.carwash.com/article.asp?indexid=6635640
    Discusses the merits of offering incentives

Separate Yourself From the Pack
http://www.carwash.com/article.asp?IndexID=4190303
    Detail advertising and Promotion.

Put Profit in the Mail
http://www.carwash.com/article.asp?IndexID=4190411
    Direct mail.

12 Ways to Keep Customers Coming Back
http://www.carwash.com/article.asp?IndexID=4190414                             Back To Main Menu
    Customer relations.

Make Your Wash Part of the Community
http://www.carwash.com/article.asp?IndexID=4190415
    Promotion.

How to Write a Dynamite Advertising Plan
http://www.carwash.com/article.asp?IndexID=4190417
    Advertising planning and Budgeting.

What's It Take to Be the Best?
http://www.carwash.com/article.asp?IndexID=4190403
    Includes a quick overview of advertising.

A Hands-On Approach Educates Customers
http://www.carwash.com/article.asp?IndexID=4190509
     Customer relations.

How to Hit Those `Moving' Targets
http://www.carwash.com/article.asp?IndexID=4190611
    Fleet and commercial accounts.

It's in the (Comment) Cards
http://www.carwash.com/article.asp?IndexID=4190617
    Use of customer feedback cards.

Achieve Uniform Success
http://www.carwash.com/article.asp?IndexID=4190810
    Promotion.

Good Signs Point To Profits
http://www.carwash.com/article.asp?IndexID=4190802
    Signs.

Direct Mail Coupons: They Work For You
http://www.carwash.com/article.asp?IndexID=4191003
    Direct mail coupons.

Uniforms Help Make the Carwash
Back to Main Menu http://www.carwash.com/article.asp?IndexID=4191102
    Promotion.

Carwash 'Blends In' for Success
http://www.carwash.com/article.asp?IndexID=4200202
    Direct mail and club programs.

To Boost Sales, Use A Club
http://www.carwash.com/article.asp?IndexID=4200207
    Club programs.

How to Handle Discounts
http://www.carwash.com/article.asp?IndexID=4200307
    Price discount plans.

Basic Marketing: It's Like Fishing                                                                       Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4200519
    Variety of promotion, publicity, and advertising ideas.

How to Choose Advertising Experts
http://www.carwash.com/article.asp?IndexID=4200520
    Using an advertising agency.

Sold! On Express Polishing
http://www.carwash.com/article.asp?IndexID=4200709
    Selling express detailing services at the conveyor car wash.

Signs of Excellence
http://www.carwash.com/article.asp?IndexID=4200712
    Signage.

Signs Point to Profits
Back to Main Menu http://www.carwash.com/article.asp?IndexID=4200807
    Signage.

Upselling Extras Increases Tunnel Profits
http://www.carwash.com/article.asp?IndexID=4200918
    Selling extra services to customers.

The Rain Tunnel Express Rolls Into Town
http://www.carwash.com/article.asp?IndexID=4201003
    Couponing and promotion for an exterior-only conveyor.

Risky Venture Turns Into Success
http://www.carwash.com/article.asp?IndexID=4201004
    Small mention of advertising at successful full-service car wash.

Blue Ribbon Ad Campaigns                                                                        Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4201301
    Results of an ad program competition by the magazine.

Marketing to the 'Untouchables'
http://www.carwash.com/article.asp?IndexID=4201314
    Selling additional items and services to exterior-only conveyor customers.

Clip Coupons From Your Marketing Plan
http://www.carwash.com/article.asp?IndexID=4210102
Eliminating coupons in favor of frequent-washer programs. Consider the source of this article.

Coupon Advertising
http://www.carwash.com/article.asp?IndexID=4210213
Cooperative direct mail coupons. Consider the source of this article also.

Operator Finds Success in the Off-Season
http://www.carwash.com/article.asp?IndexID=4210308
Including an automobile accessory franchise in your car wash business.

101 Carwashing Tips
http://www.carwash.com/article.asp?IndexID=4210413
    Of these 101 ideas a few are related to advertising, promotion, and customer service.

10 Tips to Powerful Coupons
http://www.carwash.com/article.asp?IndexID=4210615
    Design basics for creating an effective coupon.

Special Attractions Draw Customers
http://www.carwash.com/article.asp?IndexID=4210703
    Laser light shows for the car wash tunnel and conventional promotions.

Beat the Competition                                                                                                      Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4210716
    Basics of designing an effective coupon.

Paddling Upstream Proves Successful at Deer Creek
http://www.carwash.com/article.asp?IndexID=4210811
    Couponing through the Chamber of Commerce.

Say It With Signs
http://www.carwash.com/article.asp?IndexID=4210802
    In-store signage.

Setting High Goals at Mountain View
http://www.carwash.com/article.asp?IndexID=4210902
    Very good description of comprehensive advertising program.

Hi Mom!
http://www.carwash.com/article.asp?IndexID=4211003
    Cable television advertising.

Take It Outside
http://www.carwash.com/article.asp?IndexID=4220312
    Uniforms and uniform management.

Get Your Customers to Pay Now, Buy Later
http://www.carwash.com/article.asp?IndexID=4220404
    Prepaid wash programs.

Marketing Your Wash
http://www.carwash.com/article.asp?IndexID=4220407
    Mention of donating coupon books to silent auction fund-raisers.

101 Carwash Marketing Tips                                                                                      Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4220619
    A collection of marketing ideas assembled from articles prior to the June 1998 issue.

With Signs - Think Big
http://www.carwash.com/article.asp?IndexID=4220703
    Effective use of billboard advertising.

Marketing Your In-Bay Automatic
http://www.carwash.com/article.asp?IndexID=4220709
    A few promotional ideas good for any car wash.

How to Get More Customers
http://www.carwash.com/article.asp?IndexID=4220906
    Database marketing.

How to Launch a PR Blitz
Back to Main Menu http://www.carwash.com/article.asp?IndexID=4220913
    Steps for a simple public relations campaign.

Build a Winning Coupon Strategy
http://www.carwash.com/article.asp?IndexID=4221009
    Couponing.

Money Up Front
http://www.carwash.com/article.asp?IndexID=4221019
    Frequent washer programs.

Fleet Accounts: Are They Fool's Gold?
http://www.carwash.com/article.asp?IndexID=4221101
    Fleet accounts.

Ten Questions for Evaluating Your Marketing                                                           Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4230206
    Evaluating your marketing and advertising effectiveness.

Targeting Customers by Direct Mail
http://www.carwash.com/article.asp?IndexID=4230214
    Direct mail.

How to Generate Community Goodwill
http://www.carwash.com/article.asp?IndexID=4230305
    Promotion.

Use the Media to Publicize Your Wash
http://www.carwash.com/article.asp?IndexID=4230410
    Promotion.

Seven Ways to Attract Attention
Back to Main Menu http://www.carwash.com/article.asp?IndexID=4230503
    Variety of promotion ideas.

Ten Reasons Why You Need an Effective Sign
http://www.carwash.com/article.asp?IndexID=4230709
    Pole signs.

15 Customer Service Tips
http://www.carwash.com/article.asp?IndexID=4230903
    Customer Service.

Get Your Customers to Pre-Pay
http://www.carwash.com/article.asp?IndexID=4230904
    Prepaid programs.

A Different Kind of Holiday Card                                                                         Back to Main Menu
http://www.carwash.com/article.asp?IndexID=4231007
    Prepaid programs.

Improving Customer Satisfaction
http://www.carwash.com/article.asp?IndexID=4230103
    Customer Relations. Incentive-based customer service program.

Effective Yellow Page Advertising
http://www.carwash.com/article.asp?IndexID=6630336
    Yellow Page Advertising.

The Art of Couponing
http://www.carwash.com/article.asp?IndexID=6630337
    Couponing.

Tips For Sales Success
http://www.carwash.com/article.asp?IndexID=6630446
    Customer relations. Greeter (ticket writer) sales techniques.

Get More Customers Now!
http://www.carwash.com/article.asp?IndexID=6630668
    Advertising.

We Couldn't Miss Your Ad...
http://www.carwash.com/article.asp?IndexID=6630808
    Innovative advertising ideas.

Four Image Killers
http://www.carwash.com/article.asp?IndexID=6631059
    Customer relations.

Attention to Detail: Marketing details                                                               Back to Main Menu
http://www.carwash.com/article.asp?IndexID=6631153
    General article about promotion for detailers.

Database Marketing: 101
http://www.carwash.com/article.asp?IndexID=6631390
    Database Marketing.

Find Profit in Your Slowest Hours
http://www.carwash.com/article.asp?IndexID=6631716
   Balancing revenue per hour through effective on-site advertising and promotion.

Keep your Best Customers
http://www.carwash.com/article.asp?IndexID=6631809
    Customer service - customer feedback.

Creating a Coupon Strategy
http://www.carwash.com/article.asp?IndexID=6631825
    Coupon placement ideas, coupon design ideas, database marketing.

How to Develop a Carwash Marketing Budget and Strategy
http://www.carwash.com/article.asp?IndexID=6632323
    Considering the advertising and promotion possibilities within a budget.

5 Steps to Cross-Marketing
http://www.carwash.com/article.asp?indexid=6634755
    cross-marketing

Poll: Holidays Prompt Carwash Promotions
http://www.carwash.com/News.asp?mode=4&N_ID=52104
    Promotion

Carwash celebrates dog days of August                                                                        Back to Main Menu
http://www.carwash.com/News.asp?mode=4&N_ID=49368
    Promotion

Jump To:
Auto Laundry News Articles
Modern Car Care Magazine Articles
Professional Carwashing & Detailing Magazine Articles

These are links to advertising and promotion-related articles that have appeared in Auto Laundry News magazine. To come back to this list you'll need to use your browser's "Back" button.

Customer Service:
http://www.carwashmag.com/pdf/jan_2002/auto_detailing.htm
    We're All in the Business of Satisfying Customers

Customer Indifference:
http://www.carwashmag.com/pdf/july_2002/fast_lube.cfm
    Positively Motivate Your Customers to Return

Educating Customers:
http://www.carwashmag.com/pdf/oct_2002/educating_customers.cfm
    Improve Sales through Communications!

At Least Ask!
http://www.carwashmag.com/pdf/nov_2002/customer.cfm
    If You Don't, Customers Can't Say Yes!

More Than Being Nice
http://www.carwashmag.com/pdf/march_2003/cust.cfm
    Customer Service is a Contact Sport

Government Fleets: Opportunities Abound
http://www.carwashmag.com/pdf/feb_2002/print/markets.htm
    Government fleet accounts.

Seeing Yellow: There's Gold in Advertising If You Do It Right
http://www.carwashmag.com/pdf/oct_2001/print/detailing.htm
    Yellow pages advertising.

Customer Anger: Your Employees Feel the Pain. What You Can Do about It.
http://www.carwashmag.com/pdf/oct_2001/print/management.htm
    Customer relations. Dealing with irate customers.

Grand Prix Opens Second Winner
http://www.carwashmag.com/pdf/april_2001/profile.htm
    Themed full-service car wash and lube center. Discussion of promotional ideas.

Marketing: Getting to Know You
http://www.carwashmag.com/images/print.gif
    Developing a marketing plan.

Car Wash Club New Program Locks Customers in, Encourages Frequency         Back To Main Menu
http://carwashmag.com/pdf/may_2003/print/marketing.cfm

Advertise, or Not Is It Even a Question?
http://www.carwashmag.com/pdf/sept_2002/customer.cfm

Relationship Marketing
http://www.carwashmag.com/pdf/august_2001/focuscustomer.htm
    The Key to Keeping Customers

60 Percent
http://www.carwashmag.com/pdf/august_2001/focuslube.htm
    Cater to the Majority of Your Customers

Marketing
http://www.carwashmag.com/pdf/sept_2001/detail.htm
    Getting to Know You

Jump To:
Auto Laundry News Articles
Modern Car Care Magazine Articles
Professional Carwashing & Detailing Magazine Articles

These are links to advertising and promotion-related articles that have appeared in Modern Car Care magazine. To come back to this list you'll need to use your browser's "Back" button.

Reaching Out
http://www.moderncarcare.com/Articles/631feat7.html
    Attract new customers and encourage repeat business

High Dollar Impulse Items Boost Lobby Sales
http://www.moderncarcare.com/Articles/081feat3.html
    Distributor says "Man cannot live by trees alone"

Go On, Be a Sell-Out!
http://www.moderncarcare.com/Articles/061feat3.html
    Use a few merchandising tricks to get lobby sales moving

Extra Services Mean Extra Income
http://www.moderncarcare.com/Articles/111feat2.html
    Develop a winning marketing strategy

6 Ways to Improve Lobby Sales
http://www.moderncarcare.com/Articles/061feat2.html
    Set up a plan to stock items that appeal to customers

Sales Training Yields Loyalty, Profits
http://www.moderncarcare.com/articles/311deta1.html
    Most detail shop owners will agree that it's critical to make a good first impression on a customer.

Pondering Prepaid Plastic
http://www.moderncarcare.com/articles/381feat2.html
      a growing number of people are starting to save their cash and make use of the latest in prepaid options.

Customers Love Prepaid
http://www.moderncarcare.com/articles/431feat6.html
    A cashless system may be right for your new wash

How to "Sign Up" for More Business
http://www.moderncarcare.com/articles/9b1feat1.html
    These tips from the pros can improve your ability to communicate

Drive the Competition Crazy
http://www.moderncarcare.com/articles/481feat1.html
    Simple changes can make profits soar

Cross-Merchandising at the Carwash
http://www.moderncarcare.com/articles/2a1Sales.html
    How can I market the carwash so that I can make more money?

The Little Book of New Age Carwash Marketing
http://www.moderncarcare.com/articles/051feat2.html
    Chapter I: It's no longer a rose, so change the name

Extra, Extra, Read All About It!
http://www.moderncarcare.com/articles/451feat2.html
    Car Wash uses marketing savvy to its advantage

Get Connected
http://www.moderncarcare.com/articles/451edlet.html
    So if the Schwartz family in Omaha, Neb., has a Web site, isn’t it time for your carwash to have one?

Signage Can Make or Break Your Carwash                                              Back To Main Menu
http://www.moderncarcare.com/articles/271Sales.html
    Carwash operators often forget some key facts that make signage a critical issue.

Use Publicity to Boost Your Business
http://www.moderncarcare.com/articles/251deta2.html
    Any small business owner can achieve near-celebrity status in their towns through media visibility.

Marketing on a Limited Budget
http://www.moderncarcare.com/articles/181deta1.html
    With just a little creative thinking, you can enjoy the benefits of an expensive marketing campaign on a "shoestring" budget.

Carwash Marketing 101
http://www.moderncarcare.com/articles/151feat7.html
    Find the right strategy for your location

Signs Need to Be Part of a Plan
http://www.moderncarcare.com/articles/9b1deta2.html
    Signing for any business should be based on what the signs need to do.

It's Not the Medium, It's the Message
http://www.moderncarcare.com/articles/9a1feat2.html
    Maxi winners find different routes to advertising success

A Little Magic Brings Out the Kid in the Customer
http://www.moderncarcare.com/articles/981Cover.html
    Here's a wash designed especially for little "squirts"

You Can Keep Them Coming Back for More
http://www.moderncarcare.com/articles/961feat5.html
    Customer loyalty programs exchange limitations for opportunities

A Good Idea Calls for Action
http://www.moderncarcare.com/articles/941Sales.html
    Implementing a strategy can be easier than you think

Promotions and Benefits Build Community Relations
http://www.moderncarcare.com/articles/8b1feat3.html
    Gas House shows it's fun to be a good citizen.

Good As Gold
http://www.moderncarcare.com/articles/cover.HTM
    Golden Nozzle Car Wash carries on a family tradition

Think Pink
http://www.moderncarcare.com/articles/511cover.html
    Seattle’s Elephant Car Wash never forgets its customers

Alan Bussey Car Wash Loans 817-267-4726 fax: 484-737-1092

Back to Home Page Back to Main Menu